عنوان مقاله [English]
Afghanistan after the collapse of Taliban faced a rapid widespread of media and regional and global rivals of Iran took many explicit and implicit attempts to implement their own public diplomacy and enhance their influence in this crisis-stricken county. In this juncture, Iran also needs professional presence in the Afghanistan’s media to enlighten the public opinions and increase its influence in the most important east neighbor. The objective that would be realized through establishing Dari and Pashto Channel in World Service. So, this article has studied the necessities, objectives, strategies and desirable pattern, the language and time features, approaches and program-building axis, the establishment challenges and executive solutions. In order to achieve an effective and influencing pattern, this research has used a group interview with twelve political, cultural and media experts on Afghanistan issues.The combined News and Produced model with priority of diverse program including cultural, societal, religious, political, economic, instructive –hygienic, historical, tourist, entertain men and sport which will be broadcasted at least in two Dari and Pashto languages between four pm to 12 pm, is the most suitable pattern extracted from the sum expert’s perspective.The constructive interaction between related Afghan institutions and IRIB, is an approach to overcome the financial, human resources and technical barrier and problems for establishment of Dari and Pashto channel.